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Archive for October, 2008

Start with the truth

Having read “all marketers are liars” I love this suggestion…

Socialmedia100 | chrisbrogan.com

In a recent post, Seth Godin offers some storytelling suggestions:

Start with the truth. Identify the worldview of the people you need to reach. Describe the truth through their worldview. That’s your story. When you overreach, you always fail. Not today, but sooner or later, the truth wins out. Negative or positive, the challenge isn’t just to tell the truth. It’s to tell truth that resonates.

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Drop Everything- Run to LinkedIn NOW | chrisbrogan.com

Drop Everything- Run to LinkedIn NOW
October 29, 2008

linkedin apps LinkedIn just launched applications, and at I believe that for some of us, this has some really great potential to develop even more business opportunities. Not only can you display your capabilities in the broader sense, but with these applications, you can now display what you’re working on, your other passions, your travel schedule and more.

Others are going to write about the platform and what it means to have apps there and will this work as a business. I don’t give a rat’s ass. You, and I’m talking to you, run out and get into your account today. Link up your WordPress or TypePad blog. Put up a few of your last presentations using the new SlideShare application. prsentations Consider throwing TripIt on there, and showing people where they can run into you at upcoming events. This is just dog clever.

Run to LinkedIn and incorporate your stuff into your profile. Make sure it’s a great complement to what you’re already doing, and amp up the way you promote yourself using that service.

What do you think? What other kinds of apps should LinkedIn be seeking? What apps do you use that make sense as another addon to the platform? How will this impact how you’re doing business?

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Twitter Goes Mainstream – WSJ.com

One of the hottest technologies in Silicon Valley is also one of the simplest.

The online service from Web start-up Twitter Inc. prompts users to do one thing: answer the question, “What are you doing?” in 140 characters or less. People type these brief updates, known as “tweets,” into Twitter’s site or send them to Twitter as text messages. Friends and colleagues can then check the site to monitor each other’s updates.

When the service first appeared a couple of years ago, its appeal seemed largely limited to narcissists who wanted to let everybody know what they were doing in real time. But, like blogs and social-networking sites, Twitter is starting to cross into the mainstream, as a wide range of people find interesting uses for the brief notes.

Doctors are using Twitter to update patients about office hours. Local groups such as the Los Angeles Fire Department are using it to share details about service calls with interested residents, occasionally with graphic descriptions of the victims’ conditions. And dozens of major companies, like computer maker Dell Inc., use Twitter to share deals and product news with people who sign up for the service.

(more…)

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Heard about this on net@night and looks great. Free, Easy, No Login for Listeners..

COVERITLIVE.COM – Why CoveritLive?

It turns live blogging into an online event.

When you use CoveritLive’s software your commentary is streaming live onto your web pages or blog, so your readers hear from you immediately after that election result comes in, or that terrible play gets called or the next time an actor gets bleeped at the Oscars. Because they can instantly get their questions to you as well as participate in polling questions you create, there is a reason for them to stay online for a long time…not just check back in once in a while. Once you add in some pictures and videos all in real time, you’ve created an event worth watching

What you’re using today does not meet all your needs.

Today’s live blogs simply are not that engaging. The problem isn’t the writer, it’s the software they’re using. Standard publishing tools force you to type, press save (or maybe preview), then go to your blog, hit refresh and hope that you got it right. Your readers send in comments or questions by email or post them at the bottom of your page where they cannot be seen. Giving them the feeling that you are interacting with them is almost impossible. Quickly dropping in a polling question, a picture or a video clip probably requires a call to the IT department or a lot of up front work. In short, your software is holding you back. CoveritLive is built for live blogging.

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Just when many of my professional friends are thinking about writing a blog…..

WIRED MAGAZINE: 16.11

Twitter, Flickr, Facebook Make Blogs Look So 2004
By Paul Boutin Email 10.20.08

Thinking about launching your own blog? Here’s some friendly advice: Don’t. And if you’ve already got one, pull the plug.

Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths. It’s almost impossible to get noticed, except by hecklers. And why bother? The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook, or Twitter.

(more…)

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TravelTrends – Travel search intelligence: performance among demographic segments – Compete, Inc.

TravelTrendsTM Weekly travel insights from Compete

By: Jack Drew
September 28, 2008

This is the fourth search-themed travel newsletter this month, highlighting the capabilities of Compete’s Travel Search Intelligence product. This week we focus on the ability of travel marketers, using Compete Travel Search Intelligence, to assess their performance in attracting specific demographic segments through search.

Each month the major online travel agencies fight for hotel search referrals and bookings. Not all searchers are created equal, however, and many marketers are looking to attract only specific customer segments. To highlight Compete’s capabilities in looking at search activity for specific segments, we analyzed Online Travel Agency search performance within a defined demographic group.

Looking specifically at search-driven hotel bookings of high-income women travelers between the ages of 35-44 shows an increasingly competitive Hotwire gaining ground against a steady Expedia and Priceline, while Hotels.com loses ground. While a year ago Hotwire had captured an average of 10% of the search-driven hotel bookings of this demographic, the past few months have seen the brand rise to up to a 30% share in May 2008.

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I love this post…wish I could meet all of these women~!

25 Most Influential Women In Travel – Forbes.com

ForbesLife Executive Woman
25 Most Influential Women In Travel
Melissa Biggs Bradley 06.30.08

Women are the prime movers in American travel, driving 70 percent of all leisure travel spending and 80 percent of corporate travel bookings, profoundly impacting where the entire country goes for both business and pleasure. (And don’t forget, women count for some 40 percent of the nation’s business travelers.) Who among these millions of “deciders” have the most clout? To find out, ForbesLife Executive Woman polled top industry executives. The result is our first list of the 25 Most Influential Women in Travel, all of whom have significantly shaped–and will continue to define–the $740 billion U.S. industry that fuels more than 5 percent of America’s GDP. Their predictions for the hottest new destinations and travel trends follow our list.

Produced by Susan Delson

THE NEW SPECIALISTS

Carolyn Spencer Brown
Editor in Chief, CruiseCritic .com

After years of covering cruises for the Washington Post (nyse: WPO – news – people ), Brown was a natural to take over CruiseCritic.com. Thanks to the site’s wealth of information, active community, and frank reviews (from both staff and members), it has 5 million annual visitors and more than 110,000 registered members. That may explain why it is listed as the number one cruise-information web-site on Hitwise.

Georgia Kirsner
Vice President, Travel Industry Sales, Ritz-Carlton

If travel agents could have just one wish, it would be that hotels give their clients the star treatment. Kirsner knows that a happy customer is a return customer, which is why she introduced the Ritz-Carlton’s STARS program, reserved exclusively for top trav- el agencies working with the company. Selected agents have access to a password-protected website for booking. In addition to the attentive service accorded Ritz-Carlton guests, STARS clients are monitored by a designated “guardian angel” at each property for even more personalized attention.

Lisa Lindblad
Founder, Lisa Lindblad Travel Design

Lindblad creates personalized journeys for a following of highly exclusive clients–those who don’t blink at her initial con-sulting fee of $2,500 to design an itinerary. Areas of expertise include East Africa and India. Customers can expect a once- in-a-lifetime trip. Says Lindblad: “I make sure to insert magical moments–like being on top of a hill in East Africa when the sun sets.”

Michelle Peluso
CEO and global president, Travelocity; executive vice president, Sabre (also see “The Climb”)

Travelocity, the mother of online travel agencies, took a blow when competitors Expedia (nasdaq: EXPE – news – people ) and Orbitz (nyse: OWW – news – people ) ramped up their oper-ations in 2002. Wharton grad Peluso, Travelocity’s CEO since 2003, helped the company reach profitability by launching an innovative hotel partnership program and spearheading the acquisition of lastmin ute.com and ZUJI.com (another travel-planning website). In 2008 the World Economic Forum named her a Young Global Leader. Despite the size and scope of Travelocity’s business, Peluso maintains a small-business-like approach in her dealings with people: She answers all customer emails that land in her inbox and tries to get back to employee emails within 24 hours.

Lalia Rach
Divisional Dean and HVS International chair, NYU Tisch Center for Hospitality, Tourism and Sports Management; founder, Rach Enterprises

In any game there is a need for exceptional coaches. Rach has advised many people in the industry and is one of its most sought-after speakers. As an academic and the founder of a business consulting company, she tracks trends in business management as well as in affluent and baby-boomer markets. In part through her embrace of the increasingly digitized way of doing business, she is known for helping to shape the next wave of travel professionals.

Patricia Schultz
Author, 1,000 Places to See Before You Die

Schultz developed a passion for exploration as a child, but it has been as a travel journalist (for such publications as Condé Nast Traveler and Frommer’s) that she began honing the “life list” that blossomed into a number one bestseller in 2004. With 2.8 million copies in print, the compulsively readable tome has introduced millions of people to such gems as Canyon de Chelly and the Hagia Sophia, and has spawned a sequel (on U.S.- and Canadian-specific sites), a Travel Channel show, and even a jet trip around the world with TCS Expeditions. (more…)

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