Women as Decision Makers in Travel

Within the travel industry the importance of “Women’s Travel” is often confused.  Women hold a, agruably THE,  leading position in the viability of travel and tourism products. Women as Decision Makers Depending on whose research you review, women influence between 88 and 92% of all travel decisions.  period (should I write that again?) She is [...]

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TRAVEL SEARCH INTELLIGENCE: PERFORMANCE AMONG DEMOGRAPHIC SEGMENTS

TravelTrends – Travel search intelligence: performance among demographic segments – Compete, Inc. TravelTrendsTM Weekly travel insights from Compete By: Jack Drew September 28, 2008 This is the fourth search-themed travel newsletter this month, highlighting the capabilities of Compete’s Travel Search Intelligence product. This week we focus on the ability of travel marketers, using Compete Travel [...]

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25 Most Influential Women in Travel

I love this post…wish I could meet all of these women~! 25 Most Influential Women In Travel – Forbes.com ForbesLife Executive Woman 25 Most Influential Women In Travel Melissa Biggs Bradley 06.30.08 Women are the prime movers in American travel, driving 70 percent of all leisure travel spending and 80 percent of corporate travel bookings, [...]

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